The Top 7 Online Marketing Trends That Will Dominate 2014
Many Content Marketers get this wrong and are left to ponder why their content isnt picking up any major interest. Lack of ideas Having a blog and an audience is one thing, but if you lack creative ideas and fail to offer something different that sets you apart from competitors, your targeted audience will very quickly lose interest in the services you are trying to sell. Many content strategies fail as a result of content regurgitation and reproduction which essentially means all those blogs become recycled. To protect against writers block, you can look towards your audience to generate ideas for content. By engaging existing clients and prospective clients, you will be able to determine what people are interested in and subsequently build your content around their interests. Idea drought happens to all of us. But if you are constantly engaged with your audience and what your competitors are up to, coming up with fresh initiative shouldnt really come as too much trouble. Momentum One of the most challenging things about idea drought is moving to ensure your momentum does not suffer as a result. Unless you are actively exploring different topics and engaging in various discussions, your momentum will wane and so too will visitor interest. By dedicating time and effort to your Content Marketing Strategy, you can ensure your efforts are consistent. And a consistent strategy can help you to nurture leads and turn interest into quantifiable results.
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In the article, Amarnath Thombre, President of Match.com, says, People have a checklist of what they want, but if you look at who they are talking to, they break their own rules. They might list money as an important quality in a partner, but then we see them messaging all the artists and guitar players. Justin Maas, vice president of client relations at fishbat, a leader in online marketing firms, says that the popularity of these sites, combined with algorithms that differ for each sites targeted niche, makes it highly unlikely that a person would not find a compatible match online. What the people behind these sites have realized is that all users are created differently, he says. While some users may align themselves with the philosophy that online chemistry rarely translates to real time and thus excessive messaging is unnecessary, other, more cautious users searching for a deeper connection may appreciate Match.coms more in-depth matching algorithm. For instance, while Match.com factors in education and other socioeconomic factors, the matching systems on HowAboutWe and Coffee Meets Bagel are much more activity and social based, respectively. Maas says that this industry should only see more success in the future. We all live extremely busy lives, but the basic need for human companionship has not changed, he explains. Because of the easiness of online dating and the increasing complexities of the matching systems, I am sure this line of business has an extremely bright future.
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fishbat, a Leader in Online Marketing Firms, Affirms Love Is Just a Click Away
Inbound Marketing shows you how to become easily found by customers online within these platforms. Find out more: Inbound Marketing: Get Found Using Google, Social Media, and Blogs 6. Likeable Social Media In Likeable Social Media, Dave Kerpen teaches that the secret to successful word-of-mouth marketing is to be likeable. Its commonly known that a friends recommendation is far more powerful than any advertisement, and Kerpen shows how this can be used to your brands advantage on social media. Learn to listen to your customers and prospects and engage with them, and they will spread the word in return. Find out more: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) 7. Optimize Lee Odden, a leading authority on content and online marketing, teaches readers how to attract, engage and inspire customers using an Optimize and Socialize content marketing strategy. Optimize shows how his practical approach to integrating search more information and social media optimization with content marketing can boost relevance, visibility and engagement with your audience and his tactics have been proven to increase online performances. Find out more: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing 8. Content is Currency Jon Wuebben explains that content is much more than just the written page in this digital age. He explains how to present your business story through the use of web, mobile, podcasts, webinars and blog posts while providing insight into the fine art of content development and explaining the latest SEO and SMM techniques. Find out more: Content is Currency: Developing Powerful Content for Web and Mobile 9. The Impact Equation While anyone can write a blog post, not everyone can get 35,000 likes and 7,500 subscribers. In The Impact Equation, Chris Brogan and Julien Smith show how to get your message across by connecting with your audience.
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12 Must-Read Books To Inspire Your Online Marketing
More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth. With these trends in mind, lets discuss my predictions for the top online marketing trends of 2014. 1. Content Marketing Will be Bigger Than Ever One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute , the top B2B content marketing strategies are social media, articles on a businesss website, eNewsletters, case studies, videos and articles on other websites.
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PPC Guru Launches New Online Marketing Agency With Huge Plans for Success
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